What problem are you trying to solve? Why is it important?  How do you plan to tackle it?  When you interact with your audience in strategic, compelling ways you will motivate more people to get involved, stay involved and help you make a difference.

Your brand is your promise. What are you promising?

Who are your audiences? How will you reach them?

If you really want to influence change and bring your vision closer to reality, every word, image and message you send is critical. Strategic thinking about how to communicate your unique identity is key to helping you achieve your goals.